Sheffield Institute Blog – Narratives, Message Mapping, Digital Fluency, PR, Marketing, Online Video

This is a nice resource to share for people in the midwest that might be career searching in the field of marketing, advertising, communications, etc. (http://www.bigshoesnetwork.com)

Word clouds and message mapping meet - a Sheffield dream

Wordle is amazing. It shows how the words we use create “word clouds” and depicts how frequency of usage might be displayed visually. http://wordle.net/create

We are now looking to fill positions for a few interns early next year. Give us a call or send us a note if you’re interested or now a student or recent graduate that would like to work on some great capstone projects.

Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to dozens of sites like LinkedIn, Twitter, etc.

An easy-to-use desktop sharing tool.

The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here .

There are ways to escape information overload.

The feeling of being buried by a constant deluge of information is becoming nearly universal. What is one to do about it? A few hints might be saying no more often to random impulses to check sources like email, mobile phones, instant messaging, Web sites, etc. Another way could be to go analog: choose to use a pen and a pad of paper vs. a computer. Yet another might be blocking entire evenings and weekends for more conversation, contemplation, reading and listening. There’s no magic answer but we have to start exerting more self discipline or else we won’t be able to breathe.

There’s a nice article in the WSJ that discusses this topic quite well – it’s worth reading, and is a “800-word test” to see if you can stay focused.