An easy way to share your presentations

Posted on June 15, 2009 by jcleveland

Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a [...]

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Online video: a comprehensive roundup

Posted on January 19, 2009 by jcleveland

As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 [...]

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Video traffic projected to cause Web standstill by 2010

Posted on April 22, 2008 by jmccormack

An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ [...]

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Brevity and humor: a recipe for online video

Posted on April 4, 2008 by jcleveland

Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:
1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.
2. Humor can [...]

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Using a green screen in online video production

Posted on March 27, 2008 by jcleveland

The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and wit.

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The Sheffield approach to developing powerful online video channels

Posted on January 29, 2008 by jmccormack

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Netflix and LG team to bridge the PC -TV divide

Posted on January 4, 2008 by jmccormack

In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]

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Video lends new life to corporate marketing

Posted on November 27, 2007 by jmccormack

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]

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The Future of Billboards

Posted on November 6, 2007 by jcleveland

If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each [...]

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Internet start ups aiming to be the new Web TV networks

Posted on March 22, 2007 by jmccormack

CNNMoney.com reports that firms are vying to become the go-to network for online video: link

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