There are a million moving parts to any business, product offering, service line or innovative idea. Getting into the weeds to explain it all seems necessary as details are what drive the engine of success. However, your story is what makes all of that complexity simple, compelling, accessible and interesting. Imagine for a moment what people think and feel when you say, “let me tell you our story;” they have an instant sense of interest and relief. Imagine further what they take away a few minutes later when you have explained it to them briefly, their interest has grown and they feel satisfied. Powerful.