Posted on August 12, 2009 by cthornton
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: PowerPoint, PPT, presenation | 1 Comment »
Posted on May 12, 2009 by jmccormack
It’s always better to deliver your message through the voice of the customer. Getting them to put it the right way is always a balance.
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Posted on May 8, 2009 by jmccormack
According to this article, storytelling will be in high demand in this century. A new wave of journalism and right-brain thinkers. http://ping.fm/qhihd
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Posted on April 21, 2009 by cthornton
Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today (http://online.wsj.com/article/SB124026415808636575.html).
With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But in a nation with more [...]
Filed under: Uncategorized | Tagged: bloggers, blogging, Blogs, digital age, information age, Wall Street Journal | Leave a Comment »
Posted on January 6, 2009 by jmccormack
It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace (http://www.mediapost.com/publications/?fa=Articles.san&art_aid=97767)
Filed under: Uncategorized | Tagged: Joe McCormack, personal communication, sheffield, social media, Video | Leave a Comment »
Posted on December 12, 2008 by jmccormack
This is a nice resource to share for people in the midwest that might be career searching in the field of marketing, advertising, communications, etc. (http://www.bigshoesnetwork.com)
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Posted on December 11, 2008 by jmccormack
Wordle is amazing. It shows how the words we use create “word clouds” and depicts how frequency of usage might be displayed visually. http://wordle.net/create
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Posted on December 5, 2008 by jmccormack
We are now looking to fill positions for a few interns early next year. Give us a call or send us a note if you’re interested or now a student or recent graduate that would like to work on some great capstone projects.
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Posted on November 14, 2008 by jmccormack
Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to [...]
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Posted on September 8, 2008 by jmccormack
The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here .
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