Posted on August 12, 2009 by cthornton
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: PowerPoint, PPT, presenation | 1 Comment »
Posted on January 19, 2009 by jcleveland
As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 [...]
Filed under: Technology, Visual Communications | Tagged: Mashable.com, online video, Video, video hosting, video production, video sharing, video tools, Web video | Leave a Comment »
Posted on October 9, 2008 by jcleveland
Hulu allows Web surfers to watch virtually any episode of their favorite TV shows in a user-friendly Web player – for free. Best of all, major television networks including FOX and NBC back the site. The secret to Hulu’s success was when founder and CEO Jason Kilar convinced Network television execs to re-think how their [...]
Filed under: Technology | Tagged: FOX, free TV shows, hulu, internet TV, Jason Kilar, NBC, Wired | 2 Comments »
Posted on September 15, 2008 by jmccormack
At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky. A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better [...]
Filed under: Marketing Communications, New Media, Storytelling, Technology | Tagged: corporate storytelling, Joe McCormack, Message Mapping, Sheffield marketing Partners | 1 Comment »
Posted on May 19, 2008 by cthornton
Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety.
Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online [...]
Filed under: New Media, Technology | Tagged: Google, online video, Universal Search, video search, YouTube | Leave a Comment »
Posted on May 13, 2008 by jmccormack
There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article [...]
Filed under: Marketing, Marketing Communications, New Media, Professional development, Technology | Tagged: crain's chicago, medill, New Media, northwestern, rance crain, Sheffield Marketing | Leave a Comment »
Posted on May 6, 2008 by jmccormack
Many marketers and communications experts won’t be able to keep pace with the rapid and dramatic technology changes that affect how people distribute and consume media.
Filed under: Advertising, Marketing, Marketing Communications, New Media, Technology | Leave a Comment »
Posted on April 22, 2008 by jmccormack
An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ [...]
Filed under: Marketing, Marketing Communications, New Media, Technology, Visual Communications | Leave a Comment »
Posted on March 1, 2008 by jmccormack
Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I’m not sure because I refuse to take the time to learn exactly why I should care or how they’re supposed to help me. One day they appeared on everyone’s blog like someone flipped a switch. My sense [...]
Filed under: Digital Fluency, Marketing Communications, New Media, Professional development, Technology, social networking | Tagged: De.li.cious, Digg, Marketing, networks, sheffield, social bookmarking, Social tagging | 2 Comments »
Posted on February 15, 2008 by jmccormack
There’s an interesting article with David Byrne in Wired where he untangles the money making maze in the music business. It’s a must read – take a look.
Filed under: Digital Fluency, New Media, Technology, Uncategorized | Tagged: David Byrne, distribution models, iTunes, New Media, online music, Sheffield Marketing, Wired | Leave a Comment »
