According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim [...]
Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: adweek, Jim Nail, Joe McCormack, networking, New Media, Sheffield Marketing, social media, traditional agencies, video sharing | 2 Comments »
