Is PowerPoint dead yet?

Posted on August 12, 2009 by cthornton

You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]

Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: , , | 1 Comment »

The History of PR: Edward Bernays

Posted on February 1, 2009 by jmccormack

An excerpt from a documentary that showcases how one of PR’s founding fathers created a global industry.

Filed under: New Media, Professional development, Public Relations, Storytelling | Tagged: , , , , , | Leave a Comment »

Social media: traditional agencies just “don’t get it”

Posted on April 3, 2008 by jmccormack

According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim [...]

Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: , , , , , , , , | 2 Comments »

Netflix and LG team to bridge the PC -TV divide

Posted on January 4, 2008 by jmccormack

In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]

Filed under: Advertising, Marketing, New Media, Public Relations, Technology, Visual Communications | Tagged: , , , , | 1 Comment »

Microsoft Moves: Getting PR and Ad agencies to hang out together – Brightcove

Posted on October 29, 2007 by jmccormack

Filed under: Advertising, Marketing, New Media, Public Relations | Leave a Comment »

A strategic dilemma for PR: agency excellence requires digital prowess

Posted on May 15, 2007 by jmccormack

The May 14th issue of PR Week exposes a glaring weakness with PR agencies.“Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PR Week Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement [...]

Filed under: Digital Fluency, New Media, Public Relations | Tagged: , , , , | Leave a Comment »

The Evolution of PR

Posted on April 23, 2007 by jmccormack

With all the changes in the field of marketing, what will happen to PR? Considered by many to be a proven means to generate publicity in the media, how will this profession adapt when “getting your client in the paper” doesn’t matter as much. Industry insiders talk about new media, many with a hidden sense [...]

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