An interesting book review in today’s WSJ caught my eye – not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus [...]
Filed under: Marketing, Marketing Communications, Professional development | Tagged: critical thinkers, liberal-arts, techno marketers | 1 Comment »
An excerpt from a documentary that showcases how one of PR’s founding fathers created a global industry.
Filed under: New Media, Professional development, Public Relations, Storytelling | Tagged: Advertising, corporate storytelling, Joe McCormack, PR, Public Relations, Sheffield Marketing | Leave a Comment »
Know the reporter and the story angle – it’s critical to know who the reporter is and the exact subject of the interview. Go online to read any recent stories the reporter has written, find a bio and don’t be afraid to ask the nature of the story.
Prepare your messages – write down your key messages [...]
Filed under: Marketing, Marketing Communications, Professional development, Storytelling | Tagged: media 101, media interview tips, media strategies, PR basics, preparing for an interview, thinking like a reporter | Leave a Comment »
There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article [...]
Filed under: Marketing, Marketing Communications, New Media, Professional development, Technology | Tagged: crain's chicago, medill, New Media, northwestern, rance crain, Sheffield Marketing | Leave a Comment »
If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don’t get. That’s all.
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Professional development | Tagged: Joe McCormack, Marketing, Professional development, reading lists, sheffield, Wired magaiziner | Leave a Comment »
In the May 7th cover story of B to B magazine, the headline screams: “CMO under pressure to develop new skills. Increasing influence in corporate strategy brings new expectations, responsibilities.”The job description of today’s chief marketing officer is often not well defined. According to the story, “this new breed of CMO must possess not only [...]
Filed under: Marketing, Professional development | Tagged: B to B, B2B, Chicago GSB, chief marketing officer, CMO, Joe McCormack | Leave a Comment »
In an effort to stay informed, I think it’s critical to have a short list of regular reading. In order of importance, here are my favorites:
Wall Street Journal
BusinessWeek
Yahoo News
Fortune
PRWeek
MediaPost’s Media
AlwaysOn
Fast Company
BtoB
Crain’s
Filed under: Print Communications, Professional development | Tagged: AlwaysOn, BusinessWeek, Fortune, Joe McCormack, media, PRWeek, Recommended reading, trade publications, Wall Street Journal | Leave a Comment »
