Posted on August 12, 2009 by cthornton
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: PowerPoint, PPT, presenation | 1 Comment »
Posted on February 26, 2008 by jmccormack
If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don’t get. That’s all.
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Professional development | Tagged: Joe McCormack, Marketing, Professional development, reading lists, sheffield, Wired magaiziner | Leave a Comment »
Posted on October 4, 2007 by jmccormack
I recently discovered Nxtbook Media, a company that helps organizations migrate print materials online – in a way that feels much like you’re flipping through an actual magazine or catalog, yet it’s all through Flash. It’s very cool, and worth a visit (http://nxtbookmedia.com/). I spoke with one of their senior executives, Marcus Grimm, recently by [...]
Filed under: New Media, Print Communications, Storytelling | Tagged: Flash, Joe McCormack, marcus grimm, NXT book media, online magazine | Leave a Comment »
Posted on May 10, 2007 by jmccormack
Make them an offer – give them something worth responding to now
Create a follow-up strategy – expect them to ignore you at first, and plan how you will follow up
Be creative and compelling – ensure that your piece stands out against competing offers
Speak to the needs of the audience – can the recipient even relate?
Build [...]
Filed under: Marketing, Print Communications | Tagged: direct mail, Joe McCormack, marketing strategy | Leave a Comment »
Posted on May 7, 2007 by jmccormack
In an effort to stay informed, I think it’s critical to have a short list of regular reading. In order of importance, here are my favorites:
Wall Street Journal
BusinessWeek
Yahoo News
Fortune
PRWeek
MediaPost’s Media
AlwaysOn
Fast Company
BtoB
Crain’s
Filed under: Print Communications, Professional development | Tagged: AlwaysOn, BusinessWeek, Fortune, Joe McCormack, media, PRWeek, Recommended reading, trade publications, Wall Street Journal | Leave a Comment »
Posted on May 30, 2005 by jmccormack
In a WSJ op-ed piece, Glenn Harlan Reynolds, a law professor at the University of Tennessee, discusses news without newspapers, and a future of publishing that takes on large, proven models. In his words:
“The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder whether [...]
Filed under: Advertising, Print Communications | Tagged: Advertising, Joe McCormack, New business model, Newspapers, WSJ | Leave a Comment »
