Is PowerPoint dead yet?

Posted on August 12, 2009 by cthornton

You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]

Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: , , | 1 Comment »

Sheffield Institute trailer

Posted on February 20, 2009 by jmccormack

The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.

Filed under: Advertising, Marketing, Message Mapping, New Media, Professional development | Leave a Comment »

The History of PR: Edward Bernays

Posted on February 1, 2009 by jmccormack

An excerpt from a documentary that showcases how one of PR’s founding fathers created a global industry.

Filed under: New Media, Professional development, Public Relations, Storytelling | Tagged: , , , , , | Leave a Comment »

What’s the difference between a message and a story?

Posted on September 15, 2008 by jmccormack

At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better [...]

Filed under: Marketing Communications, New Media, Storytelling, Technology | Tagged: , , , | 1 Comment »

Google redefines coach potato

Posted on May 19, 2008 by cthornton

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety.
Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online [...]

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Rance Crain editorial – May 12th issue of Crain’s

Posted on May 13, 2008 by jmccormack

There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article [...]

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Grasping changes in media consumption

Posted on May 6, 2008 by jmccormack

Many marketers and communications experts won’t be able to keep pace with the rapid and dramatic technology changes that affect how people distribute and consume media.

Filed under: Advertising, Marketing, Marketing Communications, New Media, Technology | Leave a Comment »

Video traffic projected to cause Web standstill by 2010

Posted on April 22, 2008 by jmccormack

An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ [...]

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Brevity and humor: a recipe for online video

Posted on April 4, 2008 by jcleveland

Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:
1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.
2. Humor can [...]

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Social media: traditional agencies just “don’t get it”

Posted on April 3, 2008 by jmccormack

According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim [...]

Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: , , , , , , , , | 2 Comments »

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