Posted on August 12, 2009 by cthornton
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]
Filed under: Marketing, Marketing Communications, New Media, Print Communications, Public Relations, Storytelling, Technology, Uncategorized | Tagged: PowerPoint, PPT, presenation | 1 Comment »
Posted on August 6, 2009 by cthornton
An interesting book review in today’s WSJ caught my eye – not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus [...]
Filed under: Marketing, Marketing Communications, Professional development | Tagged: critical thinkers, liberal-arts, techno marketers | 1 Comment »
Posted on June 15, 2009 by jcleveland
Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a [...]
Filed under: Marketing Communications, Storytelling, Visual Communications | Tagged: corporate presentation, sharing, slideshare, social media, social networking, viral marketing | Leave a Comment »
Posted on September 15, 2008 by jmccormack
At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky. A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better [...]
Filed under: Marketing Communications, New Media, Storytelling, Technology | Tagged: corporate storytelling, Joe McCormack, Message Mapping, Sheffield marketing Partners | 1 Comment »
Posted on July 8, 2008 by jmccormack
Know the reporter and the story angle – it’s critical to know who the reporter is and the exact subject of the interview. Go online to read any recent stories the reporter has written, find a bio and don’t be afraid to ask the nature of the story.
Prepare your messages – write down your key messages [...]
Filed under: Marketing, Marketing Communications, Professional development, Storytelling | Tagged: media 101, media interview tips, media strategies, PR basics, preparing for an interview, thinking like a reporter | Leave a Comment »
Posted on May 13, 2008 by jmccormack
There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article [...]
Filed under: Marketing, Marketing Communications, New Media, Professional development, Technology | Tagged: crain's chicago, medill, New Media, northwestern, rance crain, Sheffield Marketing | Leave a Comment »
Posted on May 6, 2008 by jmccormack
Many marketers and communications experts won’t be able to keep pace with the rapid and dramatic technology changes that affect how people distribute and consume media.
Filed under: Advertising, Marketing, Marketing Communications, New Media, Technology | Leave a Comment »
Posted on April 22, 2008 by jmccormack
An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ [...]
Filed under: Marketing, Marketing Communications, New Media, Technology, Visual Communications | Leave a Comment »
Posted on April 4, 2008 by jcleveland
Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:
1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.
2. Humor can [...]
Filed under: Marketing Communications, New Media, Storytelling, Visual Communications | Tagged: apple, humor, iPhone, iTunes, Mac, Macbook Air, MacWorld, online video, Steve Jobs | Leave a Comment »
Posted on April 3, 2008 by jmccormack
According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim [...]
Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: adweek, Jim Nail, Joe McCormack, networking, New Media, Sheffield Marketing, social media, traditional agencies, video sharing | 2 Comments »
