Filed under: Digital Fluency, Marketing, Message Mapping | Leave a Comment »
Making Money in the Music Business – David Byrne’s Economics 101
Posted on February 15, 2008 by jmccormack
There’s an interesting article with David Byrne in Wired where he untangles the money making maze in the music business. It’s a must read – take a look.
Filed under: Digital Fluency, New Media, Technology, Uncategorized | Tagged: David Byrne, distribution models, iTunes, New Media, online music, Sheffield Marketing, Wired | Leave a Comment »
The Sheffield approach to developing powerful online video channels
Posted on January 29, 2008 by jmccormack
Filed under: Digital Fluency, New Media, Storytelling, Visual Communications | Tagged: Joe McCormack, John Severance, online video, Sheffield Marketing, Video, video channel | Leave a Comment »
A strategic dilemma for PR: agency excellence requires digital prowess
Posted on May 15, 2007 by jmccormack
The May 14th issue of PR Week exposes a glaring weakness with PR agencies.“Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PR Week Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement [...]
Filed under: Digital Fluency, New Media, Public Relations | Tagged: agencies, digital media, Joe McCormack, PR Week, Public Relations | Leave a Comment »
What Will Happen When Media Becomes “Do It Yourself”?
Posted on May 3, 2005 by jmccormack
In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others’ iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days [...]
Filed under: Digital Fluency, New Media, Technology | Tagged: iPod, mp3, New Media, Sirius, WSJ | Leave a Comment »
Big Media Companies See Shift
Posted on April 27, 2005 by jmccormack
NBC Universal names digital chief.
NEW YORK, April 27 (Reuters) – NBC Universal on Wednesday named a president of its digital media unit as it focuses on expansion in high speed Internet and wireless services.
The company, controlled by General Electric (GE.N) named Deborah Reif, formerly NBC Universal’s executive vice president of financial structuring, as the president [...]
Filed under: Digital Fluency, New Media | Tagged: Brandon Burgess, Deborah Reif, Joe McCormack, NBC, Universal | Leave a Comment »
