Posted on February 20, 2009 by jmccormack
The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.
Filed under: Advertising, Marketing, Message Mapping, New Media, Professional development | Leave a Comment »
Posted on May 6, 2008 by jmccormack
Many marketers and communications experts won’t be able to keep pace with the rapid and dramatic technology changes that affect how people distribute and consume media.
Filed under: Advertising, Marketing, Marketing Communications, New Media, Technology | Leave a Comment »
Posted on April 3, 2008 by jmccormack
According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim [...]
Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: adweek, Jim Nail, Joe McCormack, networking, New Media, Sheffield Marketing, social media, traditional agencies, video sharing | 2 Comments »
Posted on January 4, 2008 by jmccormack
In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]
Filed under: Advertising, Marketing, New Media, Public Relations, Technology, Visual Communications | Tagged: digital divide, digital media, home entertainment, Netflix, video content delivery | 1 Comment »
Posted on January 4, 2008 by jmccormack
Godin’s new book “All Marketers Are Liars” is an interesting book. After having fun with his opening salvo (“I have no intention of telling you the truth”) and beating the death out of his sarcastic, tongue-in-cheek point that marketers always lie, Godin makes a strong case that telling stories is your best bet to breaking through the [...]
Filed under: Advertising, Marketing, Storytelling, Uncategorized | Tagged: corporate storytelling, marketing trends, Message Mapping, seth godin | 1 Comment »
Posted on December 5, 2007 by jmccormack
Posted on November 27, 2007 by jmccormack
Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects. In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]
Filed under: Advertising, New Media, Technology, Visual Communications | Tagged: ad agency, corporate videographer, Google era, online video, Sheffield marketing Partners, user-generated content, video marketing, viral, YouTube | Leave a Comment »
Posted on November 12, 2007 by jmccormack
If Facebook’s new ad platform succeeds at being uninvasive and welcome by its users, media buyers everywhere will rejoice. I have my doubts. Nobody likes to be sold to overtly, or worse, feel like their being used to generate profit for somebody else. The new ad system, based largely on contextualization (fancy language for reading [...]
Filed under: Advertising, Marketing, New Media, Technology | Tagged: social networks, facebook, sheffield, mccormack, obtrsuiveness, contextualization, advertising models | Leave a Comment »
Posted on November 6, 2007 by jcleveland
If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each [...]
Filed under: Advertising, Technology, Visual Communications | Tagged: Advertising, billboards, BMW, digital age, highway, hybrid media, MINI, slogans, taglines | 1 Comment »
Posted on November 1, 2007 by jmccormack
For those recent college graduates seeking opportunties in the growing field of Marketing, where should you start? First off, if you’re asking yourself that question after graduation, you are already in trouble; you should have done a few internships already. Second, since the field is becoming so specialized, you will need to have much clearer [...]
Filed under: Advertising, Marketing, Professional development | Tagged: Ad Age, apprenticeships, B2B, Brand Week, getting paid to go to grad school, internships, Marketing Management and Media, marketing MBA, PR Week, Sheffield Marketing | Leave a Comment »
