Make a point and keep it brief – short-form video is what people watch online; keep your segments to less than three minutes, ideally 60 seconds
Provide visual variety – watching a talking head for the entire time is cumbersome; spice up a video with different shot angles, an animation, stock b-roll and some mild music
Sign [...]
Filed under: Uncategorized | Tagged: Joe McCormack, online video tips, Sheffield Marketing, TubeMogul, YouTube tips | Leave a Comment »
Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety.
Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online [...]
Filed under: New Media, Technology | Tagged: Google, online video, Universal Search, video search, YouTube | Leave a Comment »
There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article [...]
Filed under: Marketing, Marketing Communications, New Media, Professional development, Technology | Tagged: crain's chicago, medill, New Media, northwestern, rance crain, Sheffield Marketing | Leave a Comment »
Many marketers and communications experts won’t be able to keep pace with the rapid and dramatic technology changes that affect how people distribute and consume media.
Filed under: Advertising, Marketing, Marketing Communications, New Media, Technology | Leave a Comment »
