Hope all is well! Good post — you’re right that a lot of agencies that don’t practice what they preach. I would make two comments re the story you link to above — overly focused on a niche is bad, but focus is good. Too many agencies in the DC area want to do it all — PR, marketing, lobbying — and are always trying to upsell their clients. And there’s no replacement for a deep understanding of your client’s business and market.

You need to experiment with new media and use it yourself before counseling clients. That’s what we’re doing at Strategic Communications Group. And have some fun while you’re at it! I blog on work, but also on wine and wheels. Check it out sometime at http://cparente.wordpress.com. Or the Strategic Facebook Group Page.

And tell John I said hi!

Chris

Robert Michel