According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting.
According to analyst Jim Nail, “You get the sense that agencies talk a good game. They put up a good presentation about what social media is, but when you get to implementing campaigns, the day-to-day management skills are not meeting the marketers’ expectations.”
Filed under: Advertising, Marketing, Marketing Communications, New Media, Public Relations, Storytelling, social networking | Tagged: adweek, Jim Nail, Joe McCormack, networking, New Media, Sheffield Marketing, social media, traditional agencies, video sharing
I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.
Robert Michel
Joe:
Hope all is well! Good post — you’re right that a lot of agencies that don’t practice what they preach. I would make two comments re the story you link to above — overly focused on a niche is bad, but focus is good. Too many agencies in the DC area want to do it all — PR, marketing, lobbying — and are always trying to upsell their clients. And there’s no replacement for a deep understanding of your client’s business and market.
You need to experiment with new media and use it yourself before counseling clients. That’s what we’re doing at Strategic Communications Group. And have some fun while you’re at it! I blog on work, but also on wine and wheels. Check it out sometime at http://cparente.wordpress.com. Or the Strategic Facebook Group Page.
And tell John I said hi!
Chris