The Sheffield approach to developing powerful online video channels

Posted on January 29, 2008 by jmccormack

Filed under: Digital Fluency, New Media, Storytelling, Visual Communications | Tagged: , , , , , | Leave a Comment »

Netflix and LG team to bridge the PC -TV divide

Posted on January 4, 2008 by jmccormack

In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]

Filed under: Advertising, Marketing, New Media, Public Relations, Technology, Visual Communications | Tagged: , , , , | 1 Comment »

Seth Godin’s book on storytelling

Posted on January 4, 2008 by jmccormack

Godin’s new book “All Marketers Are Liars” is an interesting book. After having fun with his opening salvo (“I have no intention of telling you the truth”) and beating the death out of his sarcastic, tongue-in-cheek point that marketers always lie, Godin makes a strong case that telling stories is your best bet to breaking through the [...]

Filed under: Advertising, Marketing, Storytelling, Uncategorized | Tagged: , , , | 1 Comment »