There’s no doubt that we’re now in a Google era. The effect of digital technologies and the reach of the Internet has transformed the way we can communicate, yet many marketers are behind in their thinking. The world changes but that doesn’t mean we’re all keeping up or staying ahead. I ran across a presentation [...]
Filed under: Marketing, New Media, Technology | Tagged: Google era, New Media, Salesforce.com, Sheffield Marketing | 1 Comment »
Filed under: Marketing Communications, New Media | Tagged: Joe McCormack, Sheffield Marketing, web design, web sites, website redesign | Leave a Comment »
Filed under: Advertising, Marketing, New Media, Public Relations | Leave a Comment »
A recent study by the Advertising Research Foundation demonstrates that a solid story- not overt product positioning – is a more effective way to connect with your audience. My perspective is that you don’t really need a survey to prove that, we all know from experience that we prefer to hear a good story and not [...]
Filed under: Advertising, Marketing, Storytelling | Tagged: AAAA, ARF, messaging, Storytelling | Leave a Comment »
I recently discovered Nxtbook Media, a company that helps organizations migrate print materials online – in a way that feels much like you’re flipping through an actual magazine or catalog, yet it’s all through Flash. It’s very cool, and worth a visit (http://nxtbookmedia.com/). I spoke with one of their senior executives, Marcus Grimm, recently by [...]
Filed under: New Media, Print Communications, Storytelling | Tagged: Flash, Joe McCormack, marcus grimm, NXT book media, online magazine | Leave a Comment »
A recent BusinessWeek piece cited six key characteristics of a strong brand. Which one stands out as the most important?
Relevance
Simplicity
Differentiation
Believability
Credibility
Defensibility
Filed under: Advertising, Marketing | Tagged: brand credibility, brand relevance, branding, BusinessWeek, Joe McCormack | Leave a Comment »
