One of the great challenges of our time is finding ways to give people access to the vast amounts of information out there that are at the same time easy and impossible to find. On one hand, technology and the Internet make much of it readily accessible. On the other, it’s daunting to know where to start and critical information is practically invisible. It’s more than just search technology; it’s packaging, referrals, word of mouth, recommendations, syndication and much more. It’s knowing what I need and want. Accessibility is filtering, enumerating, rating, reviewing, pointing, revisiting, summarizing, encapsultaing and digesting all this information so that the barrier of volume if lowered.
Filed under: Marketing Communications, Technology | Tagged: Accessibility, information overload, Joe McCormack, search
