As the world of media continues to become even more fragmented, how will we ever be able to produce large-scale, high-quality content for niche markets? The existing model of multi-million dollar budgets funding such material does not translate well to a smaller world where we want to produce and distribute entertaining shows to a niche [...]
Filed under: Marketing, Visual Communications | Tagged: big budget, Joe McCormack, media, small markets | Leave a Comment »
