We must prepare ourselves for the expanded role of media in society. Digital technology and broadband internet are transforming the way we create and consume information. High-speed “broadband” Internet connections, Webcasting, handheld digital video cameras, digital audio/video, affordable editing gear—even programs like PowerPoint—are turning people into publishers, able to reach a global audience faster and farther than ever. Rich media “content” delivered over the Web is pulling people away from traditional media outlets.
“In the future, as networks get faster and new kinds of easy-to-use Internet-aware devices are sold for the living room, the role of the Internet in TV will only grow,” reports Lee Gomes of The Wall Street Journal. “Of course, the Web is also likely to open up entirely new and previously unimagined programming possibilities — just as, in the print world, the Web didn’t put old media out of business but did create entirely new genres, like blogs. The current explosion of Flash animations, funny clips and other Web eye candy is a taste of things to come.”
As the world of media steadily evolves our current teaching model—based more on theory than practical learning—will only prepare consumers to consume, not create such programming. We are embarking on a journey that will fundamentally change how media information is created, managed and distributed; the rules of economic, production and distribution models in this age of “new media” are being rewritten—more complex and confusing than can possibly be tracked using our current educational/training approach. How will society prepare its citizens to go beyond simply passively embracing such change and become active promoters of their new-found voice?
Filed under: Technology | Tagged: academic model, Joe McCormack, Lee Gomes, New Media
[...] unknown wrote an interesting post today onHere’s a quick excerptAs the world of media steadily evolves our current teaching model—based more on theory than practical learning—will only prepare consumers to consume, not create such programming. We are embarking on a journey that will fundamentally … [...]